positioning

positioning
/pə'zɪʃ(ə)nɪŋ/ noun
1. the creation of an image for a product in the minds of consumers
2. the placing of an advertisement in a specific place on a specific page of a magazine
3. the promotion of a product in a particular area of a market

Marketing dictionary in english. 2015.

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  • positioning map — UK US noun [C] MARKETING ► a way of showing what people think of different products in relation to each other: »On the positioning map, you can see that Brand X is perceived as better quality that Brand Y, but Brand Y is considered more… …   Financial and business terms

  • Positioning (marketing) — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Positioning (telecommunications) — Mobile positioning , i.e. location based service that discloses the actual coordinates of a mobile phone bearer, is a technology used by telecommunication companies to approximate where a mobile phone, and thereby also its user, temporaily… …   Wikipedia

  • Positioning system — A positioning system is a mechanism for determining the location of an object in space. Technologies for this task exist ranging from worldwide coverage with meter accuracy to workspace coverage with sub millimetre accuracy. Interplanetary… …   Wikipedia

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